Kadence is a WordPress theme and block plugin ecosystem developed by Kadence WP. It consists of three main products: the free Kadence Theme (one of the fastest and most customizable free WordPress themes available), Kadence Blocks (a Gutenberg block plugin that extends the block editor with advanced layout and design blocks), and Kadence Pro (premium add-ons for both).
Kadence occupies a unique position in the WordPress ecosystem. Unlike Elementor or Bricks which replace the theme layer entirely, Kadence works with the WordPress block editor as its foundation. It produces fast, lean output with excellent Core Web Vitals scores out of the box because it does not load a proprietary JavaScript framework on the front end.
I work with Kadence on projects where performance is a priority and the client is comfortable with block-editor-based content management. Kadence is particularly strong for blogs, content-heavy sites, and businesses that want a fast, editable site without being locked into a page builder subscription.
Available to Kadence clients in the US, UK, Australia, Canada, and Europe. I work remotely across time zones with async communication and deliver full documentation on every project.
Devansh's Expertise
What I Do with Kadence
Kadence Theme child theme development - custom CSS, PHP hooks, and template overrides
Kadence Theme customization via the WordPress Customizer and Kadence design settings
Every project ships with clean code, full testing, and clear handover documentation.
Custom Kadence Sites
Full business websites built on Kadence Theme with a custom child theme for persistent CSS and PHP, Kadence Blocks for layout components, and Kadence Pro for the header builder and mega menu. Fast, maintainable sites that non-technical clients can edit without breaking.
Kadence + WooCommerce
WooCommerce stores styled with Kadence Theme - custom shop archive, product pages, cart, and checkout. Kadence's WooCommerce integration is lightweight and fast, avoiding the JavaScript overhead of page builder WooCommerce modules.
Kadence Header and Navigation
Custom header layouts using Kadence Pro's header builder - transparent headers, sticky headers, mega menus, mobile menu customization, and off-canvas navigation. All configured without custom PHP through Kadence's visual header controls.
Kadence Starter Template Customization
Importing a Kadence Starter Template and customizing it to match the client's brand - colors, typography, layout adjustments, header and footer redesign, and adding custom blocks. A faster starting point than building from scratch while still producing a fully custom result.
Performance-First WordPress Build
For clients where Core Web Vitals scores and mobile PageSpeed are the priority, Kadence is the recommended builder. Combined with correct caching, WebP images, and Cloudflare, Kadence sites regularly achieve 95+ mobile PageSpeed scores that page builder sites cannot match.
Kadence Bug Fixing and Support
Styling conflicts between Kadence and third-party plugins, layouts breaking after a Kadence or WordPress update, customizer settings not applying correctly, and mobile layout issues. Diagnosed and resolved with targeted CSS or PHP fixes in the child theme.
Kadence looks straightforward on the surface - the Theme Customizer and Kadence Blocks handle most configuration visually. The complexity comes when the visual controls run out: custom header layouts that go beyond Kadence Pro's builder, WooCommerce template overrides that Kadence's WooCommerce settings do not cover, and CSS specificity conflicts between Kadence's generated styles and custom additions.
The other common problem is the Customizer-to-child-theme handoff. Clients who make Customizer changes before a child theme is in place risk losing those changes on theme updates. I always set up the child theme first and document which settings should be in the Customizer versus in the child theme stylesheet.
For performance-focused builds, Kadence is genuinely one of the best WordPress theme choices available. I recommend it specifically when a client has been told their page builder site is too slow and the content management requirements are met by the block editor.
My Commitment to You
I communicate clearly, meet deadlines, and do not disappear mid-project. If something does not work as expected, I fix it. That is why my Upwork score has stayed at 100% across 100+ projects.
Kadence Theme is a free WordPress theme focused on performance, flexibility, and Gutenberg-native editing. It is not a page builder - it works with the WordPress block editor rather than replacing it.nnComparing it to Elementor depends on what you need. Kadence is faster and produces better Core Web Vitals scores because it does not load a proprietary JavaScript framework. It is better for content-heavy sites, blogs, and businesses that want fast load times and clean code.nnElementor is better when you need complex visual layouts, pixel-level design control, WooCommerce Builder templates, or a drag-and-drop interface that non-technical users can manage independently. Kadence's editing experience requires comfort with the WordPress block editor, which not all clients have.
Kadence Theme is a free WordPress theme that handles the overall site structure - header, footer, typography, colors, and layout settings. It is highly customizable through the WordPress Customizer and works with any page builder or the block editor.nnKadence Blocks is a free Gutenberg block plugin that adds advanced layout blocks to the WordPress block editor - row layouts, info boxes, icon lists, tabs, accordions, and more. It extends the default Gutenberg block set significantly.nnKadence Pro is the premium tier that adds the header builder with drag-and-drop header construction, mega menu support, custom fonts, sticky and transparent header options, and advanced WooCommerce features via Kadence Shop Kit. The Theme and Blocks free versions are functional for basic sites; Pro unlocks the full feature set.
Yes. Kadence Theme has built-in WooCommerce support and produces clean, fast WooCommerce output. The free theme includes basic shop and product page styling. Kadence Pro adds the Shop Kit module with advanced WooCommerce features - custom product gallery layouts, variation swatches, a quick view lightbox, wishlist functionality, and product filter widgets.nnKadence WooCommerce sites consistently outperform page builder WooCommerce sites on Core Web Vitals because Kadence does not load builder JavaScript on WooCommerce pages. This is a meaningful advantage for shops where mobile PageSpeed affects conversion rates.
A Kadence child theme follows the standard WordPress child theme structure.nnCreate a new folder in wp-content/themes/ named kadence-child. Add a style.css file with the required headers: Theme Name, Template (set to kadence), and Version. Add a functions.php file that enqueues the child theme stylesheet after the parent:nnadd_action('wp_enqueue_scripts', function(){n wp_enqueue_style('kadence-child-style', get_stylesheet_uri(), ['kadence-global'], wp_get_theme()->get('Version'));n});nnActivate the child theme in WP Admin > Appearance > Themes.nnAll CSS added to the child theme's style.css will override the parent without being lost on Kadence updates.
Kadence is the right choice when: performance and Core Web Vitals scores are a priority, the site is content-heavy and will be maintained through the WordPress block editor, you want a lightweight theme without page builder overhead, or you are building a WooCommerce store that needs maximum mobile performance.nnUse a different builder when: the client needs a drag-and-drop visual editing experience that goes beyond block editing, the design requires complex layouts that Kadence Blocks cannot achieve without heavy custom CSS, or the site relies on third-party Elementor add-ons that have no Gutenberg equivalent.
Kadence Theme and Kadence Blocks are both available free from the WordPress plugin and theme directory. The free versions are functional for most standard business websites.nnKadence Pro adds: the header builder with drag-and-drop header construction, mega menu support, custom font uploads, sticky and transparent headers, advanced WooCommerce features via Shop Kit, and additional Kadence Blocks pro widgets. Kadence Pro pricing starts at $79/year for a single site or $129/year for unlimited sites.nnFor most professional WordPress builds, Kadence Pro is worth the cost for the header builder alone - it replaces the need for a custom PHP header template on most projects.
All three - Kadence, Astra, and GeneratePress - are in the same category: lightweight, fast WordPress themes designed for flexibility and performance. All three are commonly paired with page builders or used as standalone block editor themes.nnKadence advantages over Astra and GeneratePress: Kadence Blocks is more fully featured than Astra's and GeneratePress's block add-ons, the Kadence header builder is more visual and intuitive, and the Starter Templates library is large and regularly updated.nnAstra advantages: larger community, more mature third-party add-on ecosystem, slightly lighter base output. GeneratePress advantages: most minimal base output of the three, strong performance record, very stable codebase.nnThe differences are marginal for most projects. I use Kadence as my default free theme choice because of its block ecosystem and header builder.
Yes. Kadence Blocks is a standalone plugin that works with any WordPress theme, not just Kadence Theme. If you are using a different theme - Elementor Hello, Astra, or a custom theme - you can still install and use Kadence Blocks in the Gutenberg editor.nnThe Kadence Blocks styling may need minor CSS adjustments to match your theme's design tokens since Kadence Blocks inherits colors and typography from the theme's global styles settings when used with Kadence Theme.nnThe combination of Kadence Theme and Kadence Blocks is the recommended setup for the best out-of-the-box integration, but using Kadence Blocks with a different theme is fully supported.
Kadence updates occasionally introduce changes to CSS classes or HTML structure that break custom CSS rules. The diagnosis process: check the browser DevTools console for JavaScript errors, inspect the broken element to see which CSS rules are winning and which expected rules are not applying.nnCommon causes: a CSS selector that targeted a class that changed in the update, a Customizer setting that was stored and is now being overridden by a new Kadence default, or a conflict with a third-party plugin that hooked into a Kadence action that changed.nnThe fix is almost always a CSS update in the child theme stylesheet. This is why a child theme is non-negotiable - without one, fixes to Kadence's CSS cannot be made safely.
Yes. I provide maintenance plans for Kadence sites covering Kadence Theme, Kadence Blocks, WordPress core, and plugin updates tested in staging before applying to the live site. Monthly backups, uptime monitoring, and priority support for layout issues after updates.nnKadence updates reasonably frequently and occasional CSS changes in updates can affect customized sites. Having updates tested on staging first prevents the broken-after-update scenario that affects unmanaged sites. Contact me to discuss a maintenance plan.