Cloudflare is a global content delivery network, DNS provider, DDoS protection service, and web application firewall used by over 20 percent of all websites on the internet. For WordPress sites, it sits between the visitor and the hosting server - serving static assets like images, CSS, and JavaScript from edge nodes close to the visitor, blocking malicious traffic before it reaches the server, and providing a free SSL certificate with automatic HTTPS.
On the free plan, Cloudflare provides CDN delivery, DDoS mitigation, SSL, basic bot protection, and a set of page rules and transform rules for URL redirects and cache control. The Pro plan adds a web application firewall, image optimization, and more granular security settings.
I have configured Cloudflare for 55+ WordPress sites across a range of setups - standalone Cloudflare as the only CDN layer, Cloudflare combined with LiteSpeed Cache or WP Rocket, Cloudflare in front of SiteGround, Hostinger, Cloudways, and WP Engine, and Cloudflare for WooCommerce stores where dynamic pages must bypass caching entirely. The configuration is always specific to the site - there is no universal Cloudflare setup that works safely for every WordPress installation.