23 technologies across core platforms, page builders, languages, performance tools, and migration paths. Real expertise, real production work, not surface-level familiarity. Each technology has its own page covering capabilities, common issues, and how I work with it.
WordPress, WooCommerce, ACF, Gutenberg, REST API. The foundational platforms every project is built on.
The CMS powering 43% of the web. Custom themes, plugins, and integrations across every WordPress version.
WordPress e-commerce platform. Stores, payments, shipping, B2B wholesale, custom checkout flows.
The standard for structured content in WordPress. Custom fields, flexible content, repeaters, options pages.
WordPress core block editor. Custom blocks, block patterns, Full Site Editing, theme.json configuration.
Headless WordPress, mobile app integration, third-party data sync. JSON over HTTP for any client.
Elementor, Bricks, Divi, and Oxygen. Builder-specific expertise rather than one-size-fits-all assumptions.
The most-used WordPress page builder. Theme Builder, Loop Builder, WooCommerce Builder, custom widgets.
Performance-native page builder with ACSS or Core Framework. 95+ PageSpeed scores out of the box.
Elegant Themes builder with lifetime licensing. Divi 5 with Variable Manager: 84% less JS, 2-4x faster than Divi 4.
Visual builder for developers. Outputs lean code without theme bloat. Steeper learning curve, better output.
PHP, JavaScript, HTML, CSS, MySQL, Git. The coding fundamentals beneath every WordPress build.
WordPress core language. PHP 8.x optimization, custom functions, hooks, filters, security best practices.
Modern ES6+ for WordPress. React for Gutenberg blocks, vanilla JS for performance, frontend interactions.
Semantic HTML5, modern CSS Grid and Flexbox, container queries, custom properties, animations.
WordPress database. Query optimization, custom queries, schema design, performance tuning, MariaDB compatible.
Version control for serious WordPress projects. Branching, deployment workflows, collaboration with teams.
LiteSpeed, WP Rocket, Cloudflare, Rank Math. The tools that turn slow WordPress into fast WordPress and rankable WordPress.
Server-level caching for LiteSpeed and OpenLiteSpeed servers. Image optimization, QUIC.cloud CDN, free.
Premium caching plugin that works on any host. Page caching, lazy loading, CSS/JS optimization, preloading.
CDN, DDoS protection, free SSL, Workers, image optimization. Configured correctly for WordPress and WooCommerce.
Modern WordPress SEO plugin. Schema, sitemaps, redirects, 404 monitor, content AI. Better defaults than Yoast.
Shopify, Webflow, Squarespace, Wix, Kajabi. Honest tradeoffs and migration paths when WordPress is the better fit.
When Shopify wins, when WooCommerce wins. Migration paths, total cost comparison, scalability tradeoffs.
Designer-focused vs developer-extensible. When each makes sense, migration considerations, hidden costs.
Locked ecosystem vs full ownership. Migration to WordPress for outgrowing Squarespace limitations.
Drag-and-drop simplicity vs platform freedom. Migration path when Wix limits start hurting your business.
All-in-one course platform vs WordPress + LearnDash. Cost breakdown, migration when Kajabi pricing stops making sense.
Direct answers about which technologies to choose, when each makes sense, and how they fit together.
23 distinct WordPress technologies across five categories: core platforms (WordPress, WooCommerce, ACF, Gutenberg, REST API), page builders (Elementor, Bricks, Divi, Oxygen), languages and tooling (PHP, JavaScript, HTML, CSS, MySQL, Git), performance and SEO tools (LiteSpeed, WP Rocket, Cloudflare, Rank Math), and platform migration expertise (Shopify, Webflow, Squarespace, Wix, Kajabi to WordPress).
It depends on your team capability, content workflow, and performance requirements. Elementor for marketing teams that need editing flexibility. Bricks Builder for performance-sensitive projects. Divi for clients with lifetime licensing or design freedom needs. Oxygen for developer-led projects prioritizing lean code. The right builder gets recommended during discovery.
Free ACF covers most projects: text, image, repeater (with the free version since v6.0), and basic field types. ACF Pro adds Flexible Content, Gallery, Options Pages, and the Block API for custom Gutenberg blocks. For client sites with complex content modeling, ACF Pro at $49/year is worth it. For simpler builds, free ACF works.
LiteSpeed Cache is free and the best choice if your hosting runs LiteSpeed or OpenLiteSpeed servers (Hostinger, NameHero, A2 Hosting, ChemiCloud). WP Rocket is the better universal choice for hosts running Apache or Nginx where LiteSpeed cannot deliver server-level caching. Both deliver excellent results when configured correctly.
Rank Math is the modern alternative with better defaults, more built-in features in the free version, native Schema markup support across more types, and lower premium pricing. Yoast Premium has more market share and a longer track record. For new sites in 2026, Rank Math is the recommendation. For sites already invested in Yoast Premium, migration is optional.
It depends on the store. Shopify wins for fast launch, hosted simplicity, and apps ecosystem. WooCommerce wins for full ownership, custom checkout flows, content marketing integration, lower long-term cost (no transaction fees, no monthly platform fees), and B2B or unconventional product types. The Shopify vs WooCommerce technology page covers the full breakdown with migration paths.
I do not build new sites on Webflow, Squarespace, or Wix. I do migrate sites off these platforms to WordPress when clients outgrow their limitations: Webflow when CMS limits hit, Squarespace when SEO and customization needs grow beyond what is possible, Wix when costs add up faster than expected. Each platform has its own technology page covering the migration path.
Yes, through the WordPress REST API as the headless backend with React, Next.js, or Vue frontends. Headless WordPress makes sense for high-traffic sites prioritizing performance, mobile apps consuming WordPress content, or teams with separate frontend and backend developers. Most regular WordPress sites do not need headless complexity, and that recommendation gets made honestly during discovery.
Free 30-minute discovery call to discuss your project, recommend the right technology mix, and quote a fixed-price engagement within 48 hours.
